How to Discover the Right Products for Your Business


“The product discovery process is about building the right products and features for your customers.” 

I know these lines make you feel bored, like in the last blog! Do not worry. I’m here to wrap up things for you to gain knowledge as fast as possible. Everyone is trying to innovate themselves. So why not leap into the bundle of knowledge and gain what you need. So, now I’m going to cover the process of product discovery and its secret techniques! I’ll help you to grind up the process from stage zero. You know how to make good product discovery, and I’m here to explain. So, let’s get started.

Product discovery is the first stage of product development, during which the Product Manager interacts with customers, listens to their input, and observes customers who are using competitor products. It is always uncertain when it comes to making product decisions. We reduce the risks associated with the product we decide to build by conducting product discovery. Although each product manager has their own set of best practices and favorite techniques for product discovery, the process is generally the same. Each step will be discussed one by one, offering tips about what to consider at each stage and when to move on to the next. You can also master the Product Development and Product Management process by enrolling in PG Program in Product Management and Analytics. The course will let you learn the skills that make you job-ready and build a rewarding career.

Secret tip 1: Think outside the box to improve your product discovery process. Imagine your customers’ insights, or ask them for their feedback about building your products. Your customers are your best source of product ideas. 

The Product Discovery Process: How to Find What Your Customers Want

A startup’s product discovery process might be called differently or divided differently, but it follows a similar trajectory to that taken by most product teams. Since the process doesn’t change much from project to project, it is worth investigating since you don’t have to spend too much time on each stage, depending on your methodology or overall product strategy.

It’s best to divide this process into six stages – learning, understanding, defining and deciding, Ideating, prioritizing, and prototyping – to understand better.

Identifying and Learning The Challenges

The first thing you need to do is search for challenges you want your product to tackle. Always look in a broad angle and not data a tiny single one! It is sometimes difficult to determine the right challenges to work on, and there are new product challenges every single time that requires you to start from scratch. I can call it “Tabula Rasa.” 

Understanding the Challenges

We will now understand the types of challenges faced. It can be divided into two categories: value and need-oriented challenges. You also have growth versus technical challenges. In most cases, growth challenges are quantitative – for example, trying to enhance customer retention and technical challenges are related to performance. 

Identifying User Needs

A key step in identifying challenges is identifying the underlying user needs that your product will solve. Now, product teams rely heavily on quantitative and qualitative research to answer these questions.

Defining the Problems

We know that keeping things unsorted will create problems in the future. To avoid this, You should formulate the problem tightly and limit it to one sentence, encompassing all the issues you need to address. Keeping everyone focused won’t be easy if you clarify the problem loosely. So, communicate clearly to your team and align them around the goal.


You will start looking for possible solutions to the problem point at this stage. Engage your team to develop creative solutions that help you stand out from the crowd.

Prioritize The Problems

It is important to figure out what should be tackled first among the identified problems to the next stage. Product teams use several popular frameworks to find this out. Isolating specific user problems and recasting them in chunks that you can sufficiently address is the best approach. Reframing involves pulling together ideas, prototyping, and testing potential solutions you have prioritized with your team. This ensures your products and features are validated before they are delivered.

Before heading to the prototype stage, you need to have a basic idea about product management and to make it easier to understand, Great Learning brings you product management courses which will help you to master the fundamental concept of product management. You have already been dreaming about that job position, and now it’s time to make it come true. Strap on your belt and enjoy the function of the next stage. You can start with the free product management course to learn the basics and then can move towards advanced courses.

Developing a Prototype

The next step is to develop a mockup or MVP (Minimum Viable Product) and get customer feedback. While it was important to narrow down the solutions, it does not mean they have been validated. While you’re at the discovery phase of product development, building prototypes and testing them quickly and cheaply is good. If an idea fails, it will fail quickly, and you can move on. Nothing is built during the solution stage, but you can present ideas to stakeholders and users. Keep in mind that solutions are not necessarily the same as features. 

The product team will go through many iterations to deliver the right solution. You must bring stakeholders into the process to gain buy-in and alignment. At this point, you may begin delivering the solution, though not with a finished design. The solution is still rudimentary around the edges.

Secret tip 2: To ensure you are best at improving the processes and making the best decisions, master the management tactics by enrolling into Management courses. This will help you gain significant skills and let you advance your career in various domains.

Wrapping Up!

After, you might be wondering why this is useful? I have been there, so allow me to give you the reason!

Knowing how customers think helps product teams build products that customers will use and want. Well-designed product discovery processes enable teams to build products that offer “nice-to-have” features instead of solving problems. Customers demand this kind of product development. A product discovery process delivers value to the organization’s product team as it does not waste valuable resources on ideas no one wants, and the customer delivers products they need. Product discovery ensures that the right priorities are set, and you can build a successful product in consultation with the right teams and product managers.

Discover what you need to know about Product Management with our Great Learning’s Product management course. This course is offered in a live, instructor-led format online. With this program, learners can get wonderful insights and go through an entire product development lifecycle, the only one in India offering the best-in-class features. Most importantly, you will benefit from carefully gathered knowledge to upskill yourself. So why wait? Enroll here and rock your new life!. 

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.