If you’re looking to build better links for your website and improve your SEO ranking, there are some things that you want to keep in mind when guest posting. Guest posting is an excellent way to get seen and become the brand associated with your industry, or at the very least, a very trusted source.
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Do Pay Attention to Rank
The best link building services will tell you that the ranking of the site you want to guest post on matters. If the site isn’t high ranking, then you’re not getting a quality backlink or guest post. LIkely, if the blog or site isn’t ranked high among your target demographic, then you’re also spinning your wheels. Ideally you want to see a high score in both domain authority and domain rating.
Do Build a Relationship First
Typically high ranking blogs are not allowing just anyone to guest post on their site. Chances are that they’re thoroughly vetting potential guest posters and making sure that anyone they give the opportunity to is going to elevate their brand and provide quality content their audience wants. Building a relationship through commenting on posts, emailing editors and social media are simple ways to get your foot in the door and build a rapport.
Do Send Grade A Content
Content is absolutely king. Make sure that you read and research the content that is already published so that you can align your submission with their brand and their audience. Your content needs to be engaging and valuable.
Don’t Submit Duplicate Content
It’s common to send content to multiple outlets for publication. But you shouldn’t be sending the same content to every outlet you’re submitting to. Every site wants original content, so if multiple outlets pick up your duplicate content, you’re discrediting your business. No one wants to have to pull out of a great guest post spot because of duplicate content.
Don’t Forget to Proofread and Send Images
Be sure to check and double check your submissions for errors. Proofreading is an absolute must that won’t be noticed if you do it right, but will be quite evident if you do it wrong. Sites want guest posts that don’t require a lot of additional work to publish. That includes images. If you’re not confident in your own proofreading skills, have an editor or friend look it over for you.
Don’t Over Link It
Link stuffing is a big red flag. Not only does it make your guest post look salesy and spammy, it’s also just poor taste. Every link in your post shouldn’t go back to your site. And the links you do include need to be natural and organically fit into the context of the text.
There is some nuance to guest posting, but if you keep these dos and don’ts in mind, you’ll find that your chances greatly improve for improving your SEO with guest posts. It may even be helpful in creating higher quality backlinks, another piece to the SEO puzzle.
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