Tips to Create a Social Media Strategy as a Startup

Social media is ubiquitous, and it’s an effective marketing tool for any business. Even established businesses with loyal markets use social media to maximize marketing efforts. Creating a solid social media strategy is an integral part of any marketing plan, whether it’s for an international conglomerate or an e-comm shop run from your living room. […]

Sacrifice: The keyword of any start-up

It is one of the most daunting periods of your life; the time when that guaranteed salary suddenly flies out of the window and your once-structured life no longer has a safety net. That’s right, today’s article is all about taking the self-employed plunge – and just what you might have to give up to […]

Four Reasons Africa is the next Big Startup Location

In the digital age, it’s worth remembering that your customers are now global not just local, and Africa is one of the world’s fastest growing consumer markets. In terms of both economy and population Africa is booming, and its startup founders are growing in confidence, spurred on by the success of high-profile entrepreneurs such as […]

Pacing Your Protection – When to Start Thinking About Insurance

Whether you’re a small business owner or the head of a budding startup, the day will come where you’ll need to find some suitable insurance plans to ensure that your company’s assets are protected. And with the evolution of eCommerce, assets have grown to mean more than products and properties. Even your corporate data will […]

Why and How to Expand Overseas

Your business is doing great and you’re looking for ways to widen your market as much as possible. You know there would be demand for your product or service overseas, but you are hesitant to launch your business in an unfamiliar culture. The laws in each country are so different, staying in compliance feels like […]