Companies looking to increase their market share and strengthen their relationship with existing customers would benefit from creating a strong brand identity, but what does the term mean, how does it differ from brand image, and what are the benefits? Brand identity explained Brand identity is defined as the visible elements (i.e., company name, logo, […]
6 Must-Include Items In Employee Contracts
July 31, 2021 By
As your business grows, you’ll have the need to hire more employees. This is an inherent part of running a business. No one is exempt from this, unless you’re running a one-person band. But the latter is often impossible, so hiring employees also come with one very important document: the employment contract. This document should […]
Using Personalised Customer Experience to Increase Loyalty and Sales
July 30, 2021 By
Think about when you last went to your favourite shop or restaurant. Chances are you were comfortable in that environment and in some cases, employees would recognise you and know what you like. Whether that’s your usual coffee order, or simply what clothes you like to wear – most of us would agree that personalisation […]
Video Production: An Effective Marketing Technique for Your Business
July 23, 2021 By
Every brand or company needs a marketing plan to increase visibility and credibility. And one effective way to achieve such goals is through corporate video production for business marketing. The best part of a corporate video is that it makes a huge difference in one’s marketing campaign as target audiences get the closest look and […]
When Can An Employee Sue You?
July 9, 2021 By
When you’re an entrepreneur, there are a lot of moving parts of your business. There are also a lot of potential rewards that come with being a business owner, but at the same time, risks. One risk that you’re taking is that of being an employer. You have a responsibility, legally and financially to your […]
