In the ever changing world of business, marketing can sometimes make all the difference and can differentiate between a successful and booming company and a growing or fading one. An elaborate marketing strategy incorporates a number of tactics that each work towards a common goal and a more present, visible and recognizable brand. With the […]
Why Using the Right Furniture in Your Office is Important
March 5, 2015 By 4 Comments
Using the right furniture in your office is important; not just because it looks good when customers walk in but for other reasons such as being comfortable and accessible for your employees and customers. Everyone likes walking into an office that is clean, neat, orderly and an office that has an attractive and comfortable appearance. […]
Find Your Inspiration: Best Social Media Campaigns of 2014
March 3, 2015 By Leave a Comment
As marketing campaigns have evolved from mildly to highly important during the 20th century, and as they are constantly adapting and changing every single day, it comes as no surprise that today, the most important media battles are waged on social media channels. With the rise of Myspace, Facebook, and especially Twitter and Linkedin, the […]
Artificially Intelligent? Race Tracks Face Strategic Business Decisions About Track Surfaces
March 2, 2015 By Leave a Comment
What do you do when you must make a multi-million dollar business decision based on conflicting information and competing interests that could affect thousands of people? In the case of Keeneland, a Thoroughbred racetrack in Lexington, Kentucky, management considered a range of stakeholders, stayed objective in the face of bias, and considered the long-range strategic […]
Quick & Efficient Business Valuation Techniques Every Entrepreneur Should Know
March 1, 2015 By 1 Comment
The language of business is largely couched in advertising, which makes it easier for a business owner to inflate the worth of her business when trying to sell it. Successful entrepreneurs, however, do not rely on advertising, and instead turn to tried-and-true business valuation methods to assess true worth. When employed correctly, these robustly revealing […]
