Developing a working prototype from an original product idea is a great accomplishment, representing a lot of design planning, testing, and research in most cases. However, the barriers to entry for developing a new product are gradually breaking down. On Autodesk’s Line//Shape//Space, the following statement and question are presented: “Easy access to design software, 3D […]

When it comes to launching a new business, many entrepreneurs unknowingly take the wrong approach. Most feel they have the greatest business idea, work tirelessly on bringing their product/service to market, and believe revenue will simply flow in once the business has finally launched. We’ve all done this at one point or another, myself included. […]

When it comes to business, we all know that branding plays an important role. It doesn’t matter if you’re a new restaurant or a slick recruitment agency, how you present your brand will have a huge impact on how successful your business will be. You could be selling Australia’s best cuisine or people, but without […]

A world of fresh and profitable opportunities for app developers has been opened up by the recent launch of the Apple Watch. Whilst die-hard Apple fans, and tech obsessives alike, are always just desperate to get their hands on whatever the company has to offer, Apple executives know that the Watch’s mainstream popularity, longevity and […]

Whatever type of venue you own, the idea of it going stale is likely to fill you with dread. If business is starting to tail off, or if the competition has opened up nearby, this can be a very worrying time for a business owner, and it’s no wonder that many panic, slash prices and […]