Best SEO Tools of 2020

Search engine optimization (SEO) is one of the most critical components of digital marketing. Whatever the vision you have for your Singapore business, you have to include SEO in your strategy. It boosts organic traffic and also increases your ranking on search engine result pages (SERPs). Many great local businesses fail in their marketing campaigns because they fail to embrace the latest SEO trends or fail to appreciate the importance of search for their businesses.

Today, SEO has evolved into a multi-pronged operation. Multiple tasks go into these campaigns from the competitor analysis, keyword research, link audits, tracking and analytics, reporting, ROI monitoring, automation of SEO, and many more. How do you integrate all these tasks for a successful search engine optimization Singapore campaign?

seo google

There are several SEO tools available to boost your efforts. Some are free, while others are premium tools customizable to suit your company’s SEO needs. This post explores some of the best SEO software that your business should consider in 2020.

Google Search Console

Google dominates the search engine market and accounts for 94% of total organic traffic. If you want to boost your SEO efforts, there’s nowhere better to start than with Google’s SEO tools. The company offers a suite of valuable tools to help businesses grow. Among these tools is Google Search Console, which is ideal if you are new to search engine marketing.

The main advantage of this console is the amount of insight it gives about your website all in one place. From your site’s performance, broken links, spammy links, spam, URL inspection tool, or the new sitemaps report, you have all the tools to monitor and report your site’s SERPs’ presence.

It is a great troubleshooting tool and also helps tackle problems hindering your SEO efforts. Your SEO agency will most likely recommend this as part of your ongoing SEO project.

SEMRush SEO Tools

Most businesses now use digital marketing agencies to achieve their marketing objectives. The best marketing and SEO Singapore agencies leverage cutting-edge software to help clients build better strategies. One of the most popular tools used to achieve this is SEMRush.

You can easily assess your rankings and also compare them to the competition. There are multiple SEO tools, such as the Domain Vs. Domain analysis feature, that compares your site to other competitors in your niche.

There are also analytics reports with metrics such as data, traffic, or even your competitors, while the On-Page SEO Checker tool gives tracks your ranking and offers tips on how to improve. Their site audit will also help optimize your site’s health. Their ‘Pro’ subscription costs $99.95 per month and gives users access to all SEO tools.

Moz SEO

If you have done some research on the best SEO tools online, you have likely come across Moz. It is one of the most popular SEO tools with regular updates to keep your campaign fresh. Their   Standard plan starts at $99 per month.

From keyword recommendations, site crawl/audit, store’s metrics, troubleshooting, to backlink analysis, there’s so much you can do with this amazing suite of tools offered by Moz. It is the tool used by professionals and any leading SEO agency in Singapore should include it in their operations.

You will get access to industry-standard metrics, keyword management, and reports, handy suggestions on page optimization, the software comes with a chat portal for users to get insightful responses. It is a powerhouse SEO suite with all the bells and whistles.

Woorank SEO Ranking Tool

Woorank offers both free and paid options for ranking analysis. It is a crucial software that any dependable SEO agency Singapore will find valuable. You can check your competitors, track and report on your marketing data, discover new keywords and identify problems with your website both in the content and technical aspect.

Problems such as duplicate content, downtime, and security issues are easy to identify with Woorank making it a valuable SEO tool in 2020.

SEO Spider Tool

This is a software application created by Screaming Frog back in 2010. It remains one of the best site crawling tools, and it is important to keep track of your site’s health. The tool can quickly perform a quick search of URLs, check for broken links, missing title tags, tags of the wrong length, duplicate meta tags and so much more.

You have the option of a free SEO Spider with basic features or a paid version of $180 per year, which includes free support and more advanced crawling features.

KWFinder: SEO Keyword Tool

Keywords are integral in SEO and the best search engine marketing agency will focus on finding the best. These experts rely on the best keyword tools, with KWFinder being among the best. This SEO tool helps you find long-tail keywords and run analysis reports on backlinks

The software also helps find local keyword research, track your site’s ranking based on specific metrics, SERP analysis, Competitor keyword research tool, and see keywords with exact search volumes. The basic package starts at $29.90 per month and the premium at $39.90 per month.

Wrapping Up

The digital market landscape in Singapore is volatile and only innovative businesses can survive. By harnessing the power of cutting-edge SEO tools such as these, you can stay ahead of the competition. These tools help you track, monitor and improve your site’s SEO performance.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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