The escalating cost of the medical treatment should ideally translate into more people purchasing health insurance plans. However, on the contrary, most of us have not medically insured ourselves. This is why about 70% plus medical expenses are self-funded. People hesitate in buying health insurance citing the high cost of premiums. Yet, on a closer […]
5 Lead Generation Lessons for B2B Startups
August 14, 2018 By Leave a Comment
Selling to businesses is hard, and slow. When you have a B2B startup, you can pick from two models: hunting for sales or farming them. To farm is simply to handle the leads that come in via a well-built marketing funnel. We call it inbound marketing. But how can you achieve a well-functioning lead generation […]
There Are Many Sides to a Story
August 13, 2018 By Leave a Comment
A husband was caught cheating on his wife. You would very conveniently believe the first thing you hear, and think, ‘alright, the husband is wrong, let us shame him.’ But this story has three sides- his, her and the truth. Have you ever watched ‘The Affair’? The director, very interestingly builds up a suspense surrounding […]
How to Make High ROI Purchases for Your Business
August 11, 2018 By Leave a Comment
In nearly all businesses there comes a time when equipment or services need to be purchased. The reason might be to replace worn or outdated machinery to maintain current levels of operation or to venture in a new direction with the goal of adding to your company’s bottom line. As one of your business’s decision-makers, […]
Five Ways Your Competitors Are Winning – And How To Fight Back
August 11, 2018 By Leave a Comment
With instant communications across the globe and a shorter technology lifecycle than ever before, in most industries the level of competitiveness is rising sharply. Maintaining the status quo is simply not enough, since the competition is adopting innovations as well as testing new sales strategies. To stay in the game, it’s necessary to adopt an […]
