Archives for January 2019

Most Common Content Marketing Mistakes and How to Avoid Them

Not sure what content marketing is? A fast definition: Content marketing is a marketing procedure of creating and conveying relevant and important content to draw in, acquire, and connect with an obviously characterized and understood target group of onlookers – with the goal of driving productive customer activity. Note the striking terms – relevant and […]

What is the Game Theory and How do Businesses Use it?

The Game Theory was formulated back in the 1950s. It is also one of the most followed and practised formats in recent times too.  In simple terms, game theory is the study of mathematical models of deliberate relations between two business partners or any rational decision makers. A lot of companies make use of this […]

4 Best Legal Pieces of Advice For Startups

Are you a tech-savvy & adroit entrepreneur with a worthy idea ready to launch your inspirational startup? While setting up your own brand new business from scratch is certainly an uphill task, what’s more challenging are the ensuing legal matters that must be on your radar during the planning phase. It makes management easier if […]

Tips for Creating the Best Consulting Resume

Preparing a glowing resume marks the first step in your career path as a consultant. It is furthermore one of the most critical steps in your preparation plan. Not only will your resume form part of the foundation of your career but will additionally be what determines your success in the first screening phase of […]

How To Create Effective Content

Content marketing is not only a savvy way to highlight unique aspects of your business or service, it’s also an effective way to engage customers and interact directly with them. According to research compiled by CoSchedule, 61% of customers in the US made purchases after reading a relevant blog post. In order to reap the […]