Archives for October 2016

5 Best Practices for Building a Website for Your Startup

Only 52% of small businesses have websites. That is an astonishing number in 2016. If you want to stay competitive in the modern marketplace, your startup needs a website—an actual website, not a Facebook public profile. Building a website is easy. You can use a free CMS like WordPress and download a great theme. Designing […]

What Facebook’s Algorithm Change Means for Small Business Social Media Marketing

Several weeks ago, Facebook announced a major change to the social network’s algorithm. It was upgraded, or rather, amended, so the content a user sees on his or her newsfeed comes mainly from friends and family, and not from brands or adverts. For content marketers and publishers, this brings forth huge challenges. Many have relied […]