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best online accounting software

The Best Cloud-Based Online Accounting Software

Over the past couple of years, I’ve moved a lot of my traditional “software” based tasks to the cloud.   You can read about it here: I Started Moving My Finances and Business To The Cloud.  There are so many great tools that I have been able to take advantage of, including Google Docs and […]

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Business meeting

How can you Attract more Visitors to your Exhibition Stand?

When it comes to business marketing, there is no doubt that trade exhibition is better than any other marketing strategy. Reason? First of all, the company is in a position to directly communicate with their customers. This is the best way to get first-hand information on the type of products you deliver and areas that […]

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Affiliate marketing

Tips That Will Make it Easier for Your Small Business to Embrace Affiliate Marketing

Thanks to the rise of social media, many consumers have fixed their eyes online. As their attention shifts to all things digital, it is natural for brands to follow suit. However, you do not have to own a large business to take advantage of affiliate marketing. Digital marketing offers great opportunities for any small business […]

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Social media

How to Use Twitter as an Effective Customer Service Platform

Customers are to be treated with utmost respect. While you work to improve the quality of your product, it is equally important for you to cater to the grievances and queries of your customers. You can’t expect them stand in long queues or hold the line for an hour just to share their distress regarding […]

Leadership skill

Why Entrepreneurs Should Pursue an Executive Leadership Degree

In today’s increasingly competitive business world, entrepreneurs find themselves contending not only with the megastore across town and the mom-and-pop just around the corner but with competitors from virtually every corner of the world. Here are a few reasons why every entrepreneur should consider pursuing an executive leadership degree. Increasing overall Leadership Skills One of […]

Email Marketing Campaign

Build an Email Marketing Campaign that Gives Your Business the Conversions It Needs

Despite what you might have heard, email marketing is far from dead. In fact, it’s so not-dead that some critics are expecting it to become even more important in 2018 with the introduction of further email features. Email marketing still draws in a huge amount of sales compared to other digital marketing strategies. Which makes a […]

Money saving

A Freelancer’s Firsthand Guide to Saving Money

The number of people who are looking at freelancing continues to rise. Statistics reveal that there are around 53 million freelancers in the United States and around 77 million the world over. Besides, the gig economy’s addressable market accounts for around $1.5 trillion. While life as a freelancer comes with a number of benefits, one […]


How Marketing Funnel Has Changed In Digital World?

In today’s world, the way in which a shopper purchases things has changed enormously. It is no longer a simple way in which the company publicises their product and the buyer buys it. Nowadays, the options have increased and the shopper now looks for better deals. The buyer checks all the available options for the […]