When I first started building websites for small businesses over a decade ago, most clients didn’t know what a “landing page” was — let alone a high-converting local one. Today, it’s a different story. We live in a world where your potential customer is one Google search away from a competitor. And if your landing […]
Archives for September 2025
5 Common Mistakes New Entrepreneurs Make With Their Online Presence
September 26, 2025 By
unsplash.com/photos Studies show 97% of people check a company’s online presence before going to their website, and just over a tenth (11%) of sites received between 250,001 and 10 million monthly visitors. You can imagine that percentage is made up of your business giants: Nike, Adidas, Sephora, Hubspot, and the really well-known businesses that don’t […]
The Age of Immediacy: How the World’s Largest Industries Are Adapting to it
September 26, 2025 By
The world we live in today is where people expect things to happen instantly. For instance, a two-day wait for a package can now feel like an eternity. On the other hand, a five-minute network buffering can be incredibly frustrating. This expectation for instant access to products and services is known as the age of […]
How Investment Funds Can Detect ESG and Reputation Risks Early
September 26, 2025 By
Effective ESG risk management is now critical, as shareholders lose an average of 26% in value following a major reputation crisis. This stark reality faces investment funds today, especially with six of the ten biggest global risks over the next decade being nature-related. The financial implications go far beyond short-term volatility. Studies show that companies failing to address ESG issues […]
How New Startups Build HR that Scales
September 26, 2025 By
Building an HR function that can grow with your startup doesn’t have to be an insurmountable challenge. For teams comprising fewer than 25 people, the key is to focus on compliance essentials and practical policies that are both simple and effective. So, if you want strategies that balance flexibility with preparation, hold tight as we […]
