Aria’s Terence Conran British Furniture

Famous designer Terence Conran is called the Leonardo da Vinci of our days. He not only designs but also runs a huge business empire. Conran’s influence on humans is undoubtedly undeniable. Queen Elizabeth II knighted him, director Peter Greenaway made a film about him, and an Apple employee admitted that he visited Terence Conran’s Habitat store and decided to become a designer.

Office furniture

British design patriarch Sir Terence Conran is a fantastic personality. To begin with, he actually created a modern English style – bright, slightly eccentric, but incredibly elegant and functional, designed dozens of hotels, restaurants, and bars came up with hundreds of pieces of furniture, many of which instantly became classics, and wrote several dozen books.

With such a frenzied creative activity, he had been doing business all his life: he bought, invested, developed. In 1952, he opened the Conran & Company studio in Notting Hill, designs furniture and makes store interiors. He was the author of Bazaar fashion boutiques owned by the then “style icon” Mary Quant. He successfully sold corporate furniture, which Conran produced in flat packaging under the Summa brand, but he wanted to reach retail customers. He was not happy with the way furniture was sold in traditional English stores: he needed completely new ways of presenting and presenting goods. Later, Conran repeatedly emphasized that he decided to sell furniture because he realized that no one could do it better than him. 

In 1964, the first Habitat furniture and home decoration store was opened in Chelsea, which literally in a matter of years became a fast-growing chain (already in 1980 there were 47 stores in Europe and America). He proposed not only a new style but fundamentally changed his attitude to household items and design in general, making it an important part of everyday life. Habitat has formed a new ideology of living space. This strategy was built on lightweight mobile elements and an easily changing home environment, as opposed to the static design of previous decades. Today, Habitat is a global, international network.

His Habitat was not so much a store in the traditional sense, as a whole concept that promotes and demonstrates a new lifestyle. Conran sensitively caught the mood of freedom, novelty, and emancipation, which then covered absolutely all spheres of life, including everyday life. The Beatles, Rolling Stones, arthouse, the new wave, Twiggy, mini and bikini, pop art became signs of the time and symbols of the 1960s. And Conran’s shops fit perfectly into this line. Laconic shelving, functional lighting, compact armchairs upholstered in pop-art fabrics, stylish accessories, coloured dishes, wicker boxes – a high-quality and clear design at affordable prices immediately won over young, educated, ironic and creative Britons.

In 1974, Terence Conran created The Conran Shop, one of the first stores selling designer objects. Based on the experience of the Finnish brand Artek, Conran created a unique precedent: the place that made the design accessible, turned it from an elitist phenomenon into a mass phenomenon. The Conran Shop made possible the appearance of design objects in every home.

In 2011, Terence Conran created a series of furniture and household goods for Marks & Spencer. His collection used the ideas of classical modernism: it was characterized by simple forms, natural materials, and neutral colours. And the designer put comfort and convenience at the forefront.
Aria offers terence coran furniture at a reasonable price. Visit our website to get the vest British furniture for your home or business.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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