6 Effective Strategies to Increase Website Traffic

6 Effective Strategies to Increase Website Traffic

Are you looking to increase website traffic for your business? 

Next to social media, a company website has been ranked as the second most successful business channel in 2020. In a sense, you can think of your website as your 24-hour salesperson. While it’s imperative for you to take breaks and focus on other areas of your life, your website is open and available around-the-clock. 

This is why creating a high-quality website is crucial. As a result, we spend our time and our hard-earned money to create a website that looks great and functions well. But, what’s the point in investing in such a website if you’re failing to generate visitors? 

If you want to increase your web traffic, this one’s for you. We’re sharing six simple ways that you can generate traffic to your website and better your business overall. From sending virtual newsletters and investing in advertising to creating catchy headlines for your posts and hosting contests, these tips and tricks are sure to generate website leads. 

Let’s get started! 

1. Send a Newsletter 

Whether you sell a product, a service or a basic idea, it’s imperative that you send a newsletter to your clients. 

This is a great way to touch base with your clients on a routine basis. It also happens to be a great way to drive traffic to your website in a way that feels natural and friendly. Rather than reaching out to your clients individually, this is a means of connecting with your clients with one simple email. 

In terms of frequency, this could be a weekly or a monthly newsletter. If you’re short on time, you could even make this a quarterly newsletter or hire a freelance copywriter to do this job on your behalf. 

2. Invest in Advertising 

How do you expect to increase website traffic if no one is aware of the existence of your website? 

Gone are the days of handing out business cards that showcase your website. In this day and age, generating website traffic requires a serious degree of online advertising. This is especially the case for up-and-coming businesses that are looking to make a name for themselves. 

Be it paid search engine or social media advertising, these are both incredible ways to attract new visitors to your website. With this, your brand will slowly become more well-known in the world and you can begin to collect followers.

Fortunately, paid digital advertising makes it easy to cater your search to a specific audience. This will ensure that your advertisements are being directed to the right people and that your money is spent well. 

3. Link to Your Website 

In this day and age, sharing your website doesn’t typically entail spelling it aloud to someone on the street. 

Instead, the best way to showcase your website is to create a simple link. This makes it easy for people to connect with your website and visit with the click of a button. Just like that, a consumer is now connected with your website and it’s safely held in their search history. 

Not sure where to begin? Here are several online platforms by which you can add a link to your website: 

  • Email signature
  • Facebook page
  • Instagram page
  • LinkedIn page 
  • Twitter Page
  • Newsletter 
  • Online advertisements

By linking to your website on these platforms, you can expect your consumers to visit your page all the more simply and all the more frequently. 

4. Create and Post Free Content 

If you really want to drive traffic to your website, it’s officially time to focus on blog traffic. 

As we know, content is king in today’s day and age. Sharing useful content is a great way to connect with your clients on a more personal level and to keep them informed about what’s happening in your industry. 

While this does require an investment into your time, posting free content may lead to the possibility of paid content in the future. If you develop a strong enough following, you can begin to offer paid content opportunities for your readers. This could be anything from offering an E-book to creating a paid online course. 

5. Host a Contest 

Are you looking for a fast and guaranteed means of generating more website traffic? 

If so, look no further than hosting a monthly contest for your viewers. Let’s face it, consumers love to enter contests. The potential to win a free item or service is often enough to encourage viewers to share their personal information and engage with your website. 

So, what sort of contest can you hold?

This could entail anything from winning a gift certificate for your products to a free session for your services. With this, the goal is to encourage consumers to share their contact information in exchange for an opportunity to win the ultimate prize. Once you have their contact information, you can add them to your newsletter and send them useful content. 

6. Create a Beautiful Website 

At the end of the day, you need to create a website that is just as attractive as it is well-functioning. 

When a website is unresponsive and hard on the eyes, your viewers are all the more likely to move onto something else. This is where you lose business and your competition wins. After all, we all know that a high-quality website can make or break our decision to remain on such a website. 

Let’s consider that people formulate an opinion on your website within about 50 milliseconds. This means that you have around 0.05 seconds to catch the attention of your website visitor and to encourage them to remain on your website. To help increase their chances of staying, it’s imperative that your website is easy on the eyes. 

Are you curious as to how your website appears to your viewers? Get on the platform today to experience your website from the eyes of your viewers. This is a great way to catch any bugs, troubleshoot errors and make overall improvements to your website. 

How to Increase Website Traffic 

If you’re in the process of designing a website, it’s only natural to wonder the best ways to increase website traffic. 

Fortunately, creating an awesome website that appeals to your consumers doesn’t have to be rocket science. When catch yourself wondering how to increase website traffic, allow our guide above to help you. By putting these ideas into motion, you can look forward to gaining more viewers and bettering your overall website experience. 

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About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.